HOW WE DOUBLED THE NUMBER OF CLIENTS FOR ONE OF UK’S LEADING INDEPENDENT AUTOMOTIVE SPECIALISTS FOR GERMAN CARS (WITHOUT DISCOUNTING PRICES).
They went from 3000 to 5642 paying
customers and best of all now choose the type of jobs they have on their ramps.
WE FULLY SUPPORT CAR GARAGE OWNERS WITH THE FOLLOWING SERVICES
Google Ads Management
Website Design
Social Media Ads
& Management
Content Creation &
Blog Creation
CASE STUDY OF A GARAGE CLIENT
1) The Problem
The client used to have just
2 technicians before working with us. They had to take whatever work that came in and didn’t have the luxury of the work being varied so as to capitalise on the skills of each mechanic.
Bonus perk - The client used to pay to recruiters up to 25% of the salaries for new recruits. We were able to cut this out almost completely, by running targeted ads.
2) The Solution
- Strategic Google Ads campaigns that ensure a strong presence for crucial keyword search terms
- Building strong visibility against competitors both small and large, including the
main dealer Mercedes Benz themselves
- Re-design of the website for optimal branding and conversions
- Brand awareness with the future in mind, done by
dedicated Facebook & Instagram ad campaigns
- Unique videos and content creation that most repair shops just never get around to
- Rolled out a monthly blog that helped organic reach on the first page of Google
- Customers felt more engaged and informed , which lead to stronger relationships with the repair shop
3) The Outcome
A 3,000 paying customer base has increased to 5,642.
Out of 5,000 estimates, around 3,200 went ahead, which shows a few things:
- The leads and inquiries were relevant and of high quality that converted very well.
- The client has a great offering and delivers a great service for which they receive
great reviews .
- They are visible in the right place, with the right offering at the right time.
Now the work is more varied , switching between servicing , brakes, suspension , anddiagnostics .
Hence they have
doubled the number of technicians.
At
80% occupancy , they are
busier than ever , with more technicians, doing different jobs, even though they can now easily turn away difficult customers. This allows them the luxury of
choosing the work they take on by
managing their
diary
better .
Services We Offered - Our Involvement Included:
Google Ads Management
Website Design
Social Media Ads & Management
Content Creation & Blog Creation
