Often, a mobile app that is professionally designed, can perform a lot quicker than even a mobile friendly website. Apps generally store application data on the device itself compared to websites that usually use web servers. Apps can be a great way of saving users time by adapting to their requirements by storing these preferences and utilising them to take proactive steps on behalf of the user.
It can also be a great way to increase customer retention and promotion repeated custom, for example in a restaurant. You can even offer incentives for customers to download the app like coupons or vouchers or offer of ease benefits throughout their buying journey with you.